Marketing is an essential part of a small business, a start-up or a new brand. It is important to take the earliest opportunity to announce your presence. This lets people know you are open for business and what they should expect from you. There are various strategies a small business can leverage to maximize the impact of a marketing campaign. This stretches the bang for every buck!
Find platforms to demonstrate your services or display your products. This could be local public fairs, community seminars, or industry events. This is an outstanding way for a new business to gain confidence from potential customers. Share your knowledge freely and let people absorb as much information as you can. Be sure to demonstrate why people should contact you for your services. Are you addressing a pressing need? Are you providing a new, faster way of doing things?
Use the power of social media to market your business. Evaluate your target market and if you cannot use all the available platforms, focus on one and do it well. For example, it is more effective to have a large following on Facebook alone than to have accounts in all the media channels with few followers. Social media provides a free marketing platform.
You can make new business connections, share milestones and new offerings as well as grow your potential markets.
Online marketing is increasingly becoming more effective. It is an excellent low-cost marketing strategy. You can use things such as mailing lists and email marketing to aggregate contacts and qualify them as leads. Email marketing enables you to deliver comprehensive and compelling content directly to user’s addresses.
You can also run topical blogs related to your focus market. Identify a niche section of the market. It should be a niche where you share information with your audiences. Unique and frequently updated content improves your online rankings and conversion rates. Make sure your content includes calls to action. This lets visitors know exactly how to get in touch with you for further information or to make a sales inquiry.
Use video and rich media to create more interactive platforms. High-quality videos present an excellent way to connect with your target audience. They increase your visibility and offer potential customers insights into your products. You can demonstrate your skills and expertise by providing video tutorials. Tutorials also offer a platform for you to exhibit your service offerings in detail. Modern communications platforms make it easy to integrate video content.
Small business can also explore emergent technologies and platforms to expand. One such platform making waves in Australia is the Ask Bongo service. This is a legendary information service and a mobile library. You can ask any question on the platform and get instant answers on your mobile phone. It is a text-based service and answers are limited to 160 characters for each response.