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Category: Australia

A Step-by-Step Guide to Starting a Business in Australia

A Step-by-Step Guide to Starting a Business in Australia

Statistics obtained from the Australian Bureau of Statistics (ABS) indicate that some 300,000 small businesses are established in the country every year; however, only 50% remain operational for the fourth year. The whole idea of starting a business can be exciting as you prepare to turn your dreams into reality. You obviously need to choose the business name, identify the skills you needed to start the business, specify your goals and objectives and look at the benefits and disadvantages of…

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The Push to Increase Women Participation in the Workplace

The Push to Increase Women Participation in the Workplace

Women are quickly closing the gender gap in the Australian workforce. This is the result of numerous incentives by both the government and the private sector. There has been a concerted push to get more women to get new jobs as well as keep the existing ones. According to a recent survey by the Workplace Gender Equality Agency, less than half of the workforce is made up of women. Although this may be true, the gender pay gap is still wide….

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Cost Effective Marketing Strategies to Grow Your Small Business

Cost Effective Marketing Strategies to Grow Your Small Business

Marketing is an essential part of a small business, a start-up or a new brand. It is important to take the earliest opportunity to announce your presence. This lets people know you are open for business and what they should expect from you. There are various strategies a small business can leverage to maximize the impact of a marketing campaign. This stretches the bang for every buck! Find platforms to demonstrate your services or display your products. This could be…

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